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Swizz Beatz has been around, making hits for years, but according to the producer, a lot of people don't know a whole lot about him and his body of work. But, he says its partly his fault, because he's been so against doing heavy press, and/or having a publicist. That's all gonna change though ... very soon.
In a recent interview with MTV, Swizzy said he plans on giving fans a more in-depth look into his resume, among other things. "What I'm doing this year, I'm doing a bio on Swizz Beatz. I'm doing a bio on Kasseem Dean," the producer told MTV. "Some people don't know 70 percent of the work I've done. They know the obvious stuff that I've done. I think that me being so anti-press, so anti-publicist, mentally, it kept me cool, but on the music level, it held me back. Simple things I see, like ... for people that think me and Bono hanging out was, like, weird, awkward, I know that's a lack of education of who I am. I've been working with rock and roll since way back when -- Limp Bizkit, all these different people from way back when." Swizzy also says he'll be launching a new website soon, which will help build his legal name (Kasseem Dean) into a name brand ... because he's planning to branch out into all sorts of other lanes outside of music -- including scoring movies, art, and even clothingThis year, I'm just graduating the whole Swizz Beatz brand. I'm going more Kasseem Dean, which is my government [name]," he explained. "Kasseem Dean is the guy that travels all around the world, that deals with art, that does all the philanthropic work, that's scoring movies, that's doing clothes with major designers. All those things fall under the Kasseem Dean category.
"Swizz Beatz is 'On to the Next One,' 'Transform Ya,' all the stuff you see in the video. From 2009 on backwards is Swizz Beatz. All my tracks, that could still be Swizz Beatz. Anytime it's something outside of beats, it's Kasseem Dean. It's important for me to graduate that brand," Swizz continued.
When Swizzy will be launching this new website, or what domain name it will be located at, was unknown at press time.
